Thoughts on Initial Pricing — Discovery Pilot

Cost. Operations per client will cost us ~$30K per month (estimate).

Structure. 3-month discovery pilot: $125K base + $75K outcome kicker on ≥25% originated→matched lift. We structure it as three months so we have at least two months to deliver insights, run experiments, and show initial value after onboarding.

Why this price level. Set to earn senior leadership buy-in — high enough to warrant a real commercial conversation, low enough to clear a discretionary board line. The main value here isn't Stage 1 revenue. It's getting customers in the door and learning from them.

Stage 2. At month 12, the relationship converts to a 3–6% share of Fo-routed recovered GMV — priced against the data the pilot actually produced.