Thoughts on Initial Pricing — Discovery Pilot

Goal: Real skin in the game at CXO level (especially mid-market), without making the pilot prohibitive. Pricing has to be incumbent on outcomes — that ensures alignment with Foible AI's brand and mission.

Thought Process

For B2B at this scale, ~$100K for a 3-month pilot sits inside the easy-approval zone (Finance, discretionary board line).
Operations per client run at ~$30K/month. The base covers the pilot.
Proposed Pilot Pricing Structure for mid-market B2B: $75K committed + $75K outcome kicker on ≥25% originated→matched lift. Finance sees a fixed number under the threshold; sponsor has enough at stake; upside only lands if we deliver.

Considerations

What the client gets, beyond the obvious:
- Demand recovery, early-mover advantage, head start on infrastructure that's about to become table stakes.
- Agent traffic intelligence — who's asking, what's converting. For some businesses this ends up being the bigger prize.
Enterprise targets. 3X across the board — scale, procurement muscle, and downstream payback support it.
High-promise startups. 50% off when the logo or early win materially helps Foible's next conversation. A handful, chosen deliberately.
Stage 2. Month 12: converts to a 3–6% share of Fo-routed recovered GMV, priced against whatever the pilot produced.