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Artifact 01 · Target Accounts

Ten accounts for the first fifteen days

Three verticals · fifteen days · founder-led outbound
Decision principles
The three categories

Those principles pointed at consumer marketplaces — where AI-originated demand is already landing and the platform has an obvious P&L line tied to getting the handoff right. Somewhere between 10% and 30% of re-book, match-conversion, and completion-rate leaks at that handoff today. 60–90 day pilots, priced against the platform's own metric.

Three categories cleared all five principles; each stretches a different part of the problem.

Care & custodyCare.com · Rover · UrbanSitter

Does context-portability matter most when the information is emotionally loaded and hard to summarize? Parents carry the most to the conversation — allergies, routines, anxieties, a specific caregiver philosophy. The leak is also most expensive here: a bad match is a safety incident, not a missed conversion.

Service-pro matchingAngi · Thumbtack · TaskRabbit · Handy

Does the same hold for operational context — property history, job specs, schedule constraints? Homeowners carry things like the furnace's short-cycling history, HOA rules, the apartment's ceiling height. This is also the category most aggressively shipping agent integrations (ChatGPT apps, Alexa+, Operator), so the gap widens fastest here.

Learning continuityPreply · Wyzant · Outschool

Does the same hold when the agent is already part of the service — an AI tutor handing off to a human tutor? Preply runs that handoff in production today. That's where we can actually measure impact.

The ten

Ordered by decision-window closing speed.

# Account Lead Decision-window anchor
01
Brad Wilson
CEO
Pacific Avenue $320M PE close +32 days; Year-One deck being drafted this week.
02
Jeff Kip
CEO
Q1 earnings May 5–6; Feb 11 LLM-handoff quote on the record.
03
Chris Patalano
CTO
6 months in-seat, scope-what-to-build window still open.
04
Dmytro Voloshyn
CTO, co-founder
$150M Series D architecture being written now.
05
Ania Smith
CEO
Alexa+ shipped NRF 2026; Tasker-briefing upgrade not on the roadmap.
06
Lynn Perkins
Founder-CEO
Post-Kinside multi-modal matching; founder-direct decision loop.
07
Paul Mishkin
CEO, IXL Learning
MyTutor UK acquisition opens a cross-marketplace integration lever.
08
Brent Turner
CEO
Dec 2025 SF sitter incident + Blackstone PE-exit narrative.
09
Xueyan Wang
COO, co-lead
Membership pivot + Feb 2026 CEO transition.
10
Umang Dua
CRO, ANGI Services
Companion pilot on the Angi conversation.
The shape of fifteen days

Three waves, 3-4-3, one vertical per wave. Vertical grouping isn't theme — it's learning: a Care.com reply tightens UrbanSitter's send, an Angi reply tightens TaskRabbit's.

Wave Vertical Days Accounts Why this wave here
01 Care T+1 → T+4 Care.com · UrbanSitter · Rover Tightest decision window; Care.com leads the sequence.
02 Home T+6 → T+9 Angi · Thumbtack · TaskRabbit · Handy Highest signal density; voice calibrates on Wave 1 replies before the biggest sends.
03 Tutoring T+11 → T+14 Preply · Wyzant · Outschool Clearest live handoff (Preply's AI Tutor → human tutor); benefits from earlier waves.
T+1
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Care
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Tutor
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Buffer
First-touch send Breath / follow-up day
Judgment calls

Rover

A wedge-reframe. The pain is vetting and capability-match, not context loss between agent and human. Pitch is quality/safety, not context-bridging. If the reframe doesn't land in 30 days, drop to Q2.

Outschool

Weakest against the five principles. CEO transition + membership pivot = thin internal bandwidth. Kept because live-synchronous handoff is a shape we need in the first ten. First-reply signal decides whether it stays through Wave 3.